Well Hello
With nearly 20 years of experience in the fields of Marketing and Design, I’m passionate about bringing ideas to life through thoughtful design and strategic planning. I value collaboration and thrive in team environments, where my attention to detail, creativity, and organizational skills can help shape compelling visual stories. I take pride in being a reliable, dedicated partner, and strong leader always striving to create work that not only meets but exceeds expectations.
Employment
2008 - Present: Vice President, Creative & Brand Strategy
Jewish Federation of South Palm Beach County | Boca Raton, FL
• Lead a team of in-house graphic designers, web and UX designers, email and social media managers, copywriters and media relations/PR managers to produce over 1,800 projects in a calendar year in a collaborative, productive work environment, often under tight deadlines.
• Establish relationships with contract designers, copywriters, printers, videographers and web developers to collborate on large-scale marketing campaigns
• Developed a project management system to improve workflow and ensure all projects stay under budget and follow deadlines
• Strategized and created brand awareness campaigns that helped increase organizational reach in the Boca Raton, Delray Beach and Highland Beach communities
• Created a social media presence across multiple platforms to increase engagement with reach, engagement and follows increasing exponentially month to month
• Work together with the event management team to create experiential marketing for over 200 events in a fiscal year
2004 - Present: Freelance Graphic Designer/Creative Director
Nationwide
• Built a relationship with over three dozen clients ranging from nonprofit organizations to real estate developers and Fortune 500 companies
• Developed and created marketing materials ranging from multi-page brochures, invitations, logo/brands, signage, direct mail, web and email communications and social media graphics
2005 - 2008: Senior Art Production/Design Specialist
Florida Atlantic University | Boca Raton, FL
• Responsible for designing various marketing materials across seven FAU campuses
• Designed marketing campaigns from conception to completion from internal communications to large scale awareness campaigns designed to recruit new students from across the globe
• Developed multiple assets for the 2007 Presidential Debate hosted on the FAU Boca Raton campus
Education
2005 - BFA Graphic Design, Magna Cum Laude, Florida Atlantic University, Boca Raton, FL
Awards
2016 Silver ADDY Award, Ad Fed of Greater Fort Lauderdale
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2015 Gold and Two Silver ADDY Awards, Ad Fed of Greater Fort Lauderdale​
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2014 James H. Nobil Professional Achievement Award,
Jewish Federation of South Palm Beach County, Boca Raton, FL
2014 Silver ADDY Award, Ad Fed of Greater Fort Lauderdale
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2013 Silver ADDY Award, Ad Fed of Greater Fort Lauderdale
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2012 Gold and Silver ADDY Awards, Ad Fed of Greater Fort Lauderdale
2011 Gold and Silver ADDY Awards, Ad Fed of Greater Fort Lauderdale
Proficiency
InDesign, Illustrator, Photoshop, Adobe Acrobat, Microsoft365, FileMaker Pro, Workfront, Canva, After Effects​
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