Well Hello
With over 20 years of experience in the fields of Marketing and Design, I’m passionate about bringing ideas to life through thoughtful design and strategic planning. I value collaboration and thrive in team environments, where my attention to detail, creativity, and organizational skills can help shape compelling visual stories. I take pride in being a reliable, dedicated partner, and strong leader always striving to create work that not only meets but exceeds expectations.
Employment
2025 - Present: Director of Marketing & Communications
JAFCO | Sunrise, FL
• Lead and direct a team while personally producing all marketing materials, spanning social
media, digital marketing, and print collateral across four JAFCO sites
• Designing collateral and developing communications end-to-end, from concept through
final production, while managing team workflows and vendor relationships with contract
printers, media firms, and web hosts
• Creating a brand strategy to advance the JAFCO mission across a large catchment area,
directly creating content that engages new audiences, strengthens community partnerships,
and deepens relationships with existing stakeholders and donors
• Developing and implementing a strategic social media plan, leveraging KPIs and platform
metrics to drive measurable growth in engagement and reach across all channels
• Partner directly with the development team to concept, design, and activate experiential
marketing for events across Florida and northern communities (PA, NJ, and NY)
2008 - 2025: Vice President, Creative & Brand Strategy
Jewish Federation of South Palm Beach County | Boca Raton, FL
• Led a team of in-house graphic designers, web and UX/UI designers, email and social media
managers, copywriters, and PR managers to deliver over 1,800 projects annually, consistently
on time and within budget, often under tight deadlines
• Built and managed a network of external vendors including contract designers,
copywriters, printers, videographers, web developers, and media relations firms to support
large-scale marketing campaigns
• Developed and implemented a project management system that streamlined work flow, kept
projects on budget, and ensured consistent on-time delivery across all teams
• Strategized and executed brand awareness campaigns that significantly expanded reach across
the Boca Raton, Delray Beach, and Highland Beach communities
• Established and grew a multi-platform social media presence, achieving exponential
month-over-month increases in reach, engagement, and followers
• Partnered with the event management team to concept and produce experiential
marketing for 200+ events per fiscal year
2004 - Present: Freelance Graphic Designer/Creative Director/Art Director
Nationwide
• Built a relationship with over three dozen clients across various industries - from
nonprofit organizations to real estate developers and Fortune 500 companies
2005 - 2008: Senior Art Production/Design Specialist
Florida Atlantic University | Boca Raton, FL
Education
2005 - BFA Graphic Design, Magna Cum Laude, Florida Atlantic University, Boca Raton, FL
Awards
2016 Silver ADDY Award, Ad Fed of Greater Fort Lauderdale
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2015 Gold and Two Silver ADDY Awards, Ad Fed of Greater Fort Lauderdale​
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2014 James H. Nobil Professional Achievement Award,
Jewish Federation of South Palm Beach County, Boca Raton, FL
2014 Silver ADDY Award, Ad Fed of Greater Fort Lauderdale
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2013 Silver ADDY Award, Ad Fed of Greater Fort Lauderdale
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2012 Gold and Silver ADDY Awards, Ad Fed of Greater Fort Lauderdale
2011 Gold and Silver ADDY Awards, Ad Fed of Greater Fort Lauderdale
Proficiency
InDesign, Illustrator, Photoshop, Adobe Acrobat, Microsoft365, Jira, Workfront, Canva, After Effects​, Premiere Pro, Figma, Social Media, MailChimp, Stripo
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